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• Southampton
• Posted 9th Mar 2010
• Posted by: My FD
• Salary: 55000 GBP per annum + bonus
• Job Type: Permanent
• Reference: 2239070
• This job has been viewed 195 times since it was posted.

Job Description

The Product Marketing Manager is responsible for increasing general revenue via sales of product and services of the Centre\'s product line and for providing support to all Regional/Product Marketing Managers and Representatives by performing the following duties.

• Coordinate with Centre personnel to foster a spirit of cooperation, which enhances image as the factory designated training organization.
• Develop and implement a strategy for obtaining the maximum possible training business for the Centre by coordinating activities with geographically assigned Marketing personnel.
• Communicate with Centre Manager and/or Customer Support Manager regarding Customer scheduling to maintain Customer satisfaction.
• Coordinate daily, weekly and monthly activities with Centre Manager; (Annual evaluation conducted by Centre Manager and/or Director, Product Marketing).
• Coordinate with the Director of Corporate Communications regarding promotional materials and programs used by the Centre.
• Contact current Customers to maintain awareness of their needs, desires and level of satisfaction with training and training products.
• Provide specific information on services and product(s) enhancements to Customers associated with Centre, as requested by Customers and through mass mailing strategies.
• Contact prospective Customers to introduce products and their potential benefits to the customer.
• Coordinate with the editor of Checklist regarding publication of snapshots and articles of interest to Centre\'s Customers.
• Conduct market research on each Centre\'s aircraft programs
• Report Marketing departmental activity to Director, Product Marketing.
• Create/Maintain/Utilize Customer relationship management database system(s),
• Prepare and implement annual Marketing Business Action Plan.
• Prepare semi-annual Penetration Reports.
• Prepare weekly contact reports.
• Complete training agreements (sales contracts). Responsible for decision-making regarding pricing and negotiations with Customers.
• Provide project direction(s), set priorities and monitor staff achievement.
• Interface with other supervisors and/or managers, as needed.
• Complete Performance Appraisal documents (6 month, annual, promotion) and conduct Performance Appraisal conferences with employees.
• Travel as required to implement sales and retention strategies.
• Conduct on- and/or off-site enrichment seminars, as required.

EDUCATION AND/OR EXPERIENCE

• Degree level education
• Strong background in product marketing which MUST be in aviation sector.